{"id":2288,"date":"2026-05-20T10:03:08","date_gmt":"2026-05-20T07:03:08","guid":{"rendered":"https:\/\/turunlinna.fi\/wamold\/?post_type=ajankohtaista&p=2288"},"modified":"2026-05-21T12:21:10","modified_gmt":"2026-05-21T09:21:10","slug":"introducing-wam-museum-of-contemporary-art","status":"publish","type":"ajankohtaista","link":"https:\/\/turunlinna.fi\/wamold\/en\/news\/introducing-wam-museum-of-contemporary-art\/","title":{"rendered":"Introducing\u00a0WAM Museum of Contemporary Art\u00a0"},"content":{"rendered":"
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\n \n \"WAMin\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n
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Home<\/a><\/span><\/span><\/p> <\/div>\n <\/div> \n \n

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Introducing\u00a0WAM Museum of Contemporary Art\u00a0<\/h1>\n\n \n
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20.05.2026<\/p>\n <\/div>\n \n \n <\/div>\n \n\n\n

Starting in May 2026, Turku City Art Museum will become WAM Museum of Contemporary Art<\/strong> as part of WAM\u2019s broader rebranding initiative. The new visual identity will be introduced in early autumn 2026.<\/p>\n\n\n\n

\u201cWAM Museum of Contemporary Art reflects the museum\u2019s profile: we present contemporary art, and our collection continues to grow with works of our time. Our particular focus is on three-dimensional and spatial contemporary art. The name of the museum building will remain the W\u00e4in\u00f6 Aaltonen Museum \u2014 it is engraved on the museum fa\u00e7ade and forms an integral part of the museum\u2019s history,\u201d says Director Satu Pajarre<\/strong>.<\/p>\n\n\n\n

WAM\u2019s brand renewal is being developed in collaboration with Kobra Brand and Design Agency. WAM Museum of Contemporary Art will reopen to visitors following the renovation on 31 October 2026.<\/p>\n\n\n\n

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Starting in May 2026, Turku City Art Museum will become WAM Museum of Contemporary Art as part of WAM\u2019s broader rebranding initiative. The new visual identity will be introduced in early autumn 2026. \u201cWAM Museum of Contemporary Art reflects the museum\u2019s profile: we present contemporary art, and our collection continues to grow with works of..<\/p>\n","protected":false},"author":21,"featured_media":1563,"template":"","format":"standard","class_list":["post-2288","ajankohtaista","type-ajankohtaista","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntroducing\u00a0WAM Museum of Contemporary Art\u00a0 - WAM<\/title>\n<meta name=\"description\" content=\"Starting in May 2026, Turku City Art Museum will become WAM Museum of Contemporary Art as part of WAM\u2019s broader rebranding initiative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turunlinna.fi\/wamold\/en\/news\/introducing-wam-museum-of-contemporary-art\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing\u00a0WAM Museum of Contemporary Art\u00a0 - 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